If creativity and clarity ever broke the rules together, the outcome would be us.
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The String Story
String was born from the realization that most brands mistake talking at people for building real connections. It’s like reading a script to an audience that came for a story.
The truth? Most brands don’t really know their audience. They pour time and effort into campaigns without understanding their needs, desires, or pain points. What happens then? A one-sided performance i.e. a brand speaking passionately to a brick wall, waiting for the bricks to clap back.
But brands aren’t built on noise. They’re built on meaning. On listening, translating insights into stories, and crafting narratives people actually want to be a part of. And it’s not just the words, it’s the way your brand looks, feels, and shows up.
At String, that’s the heartbeat of everything we do. We don’t just chase attention – we craft stories, design identities, and build brands that spark connection, earn trust, and leave a mark long after the scroll.
When artistry meets innovation.
Shruti and Parth’s worlds collided in London. While Shruti was working as a Brand
Manager at Procter & Gamble, Parth was eating math for breakfast as the Tech &
Machine Learning Maestro at Barclays. Initially, their conversations were as
diametrically opposite as their job titles, with nothing in common. Until that illuminating
moment when they realised — Data and Creativity together? — Now that’s a vibe!
See the story, feel the impact,
experience our creations
Meet the threadsters
Our team is poetry,
their dynamic is the pop song.
their dynamic is the pop song.
Years from now, you'll find yourself congratulating the-past-you for this very moment — right when you click that button.
