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LIMILIGHT DIAMONDS : MODERN LAB-GROWN LUXURY

A 360° Creative Refresh for India's Leading Lab-Grown Diamond Brand

Limelight Diamonds, India’s most prominent lab-grown jewellery brand, approached us for a complete creative consulting project. Over three months, we worked as an end-to-end partner, beginning with deep audience analysis to redefine customer experience and refining the consumer journey across touchpoints. From there, we built a cohesive brand identity that unified their offline and online presence, and executed a high-impact bridal campaign (Navarambh) with shoot direction, digital storytelling, and rollouts across every platform.

The outcome was a comprehensive brand refresh that gave Limelight a sharper, more aspirational identity. With updated photoshoots, luxury-driven campaigns, and a consistent visual language, we delivered a complete brand toolkit, ensuring cohesive execution across digital, retail, and offline channels.

The project not only elevated their social media presence but also equipped them with the systems to scale confidently.

Services: Brand Identity Photoshoots Social Media Creative Consulting

ITTARA : CONSCIOUS LUXURY BAGS

Launching India’s First Sustainable Luxury Handbags Brand

When ITTARA came to us, all they had was a logo and the ambition to redefine sustainable luxury in India. We built a complete brand identity with a conscious yet premium visual language that worked across campaigns, social media, and digital touchpoints. Alongside design, we defined a strong brand positioning and voice that made sustainability feel aspirational, not alternative. Through this, we were also able to bring India’s artisans and craftsmanship to the forefront.

The outcome was a seamless digital launch that positioned ITTARA as more than just a product line; it became a lifestyle statement. With an instantly recognizable brand world, ITTARA quickly resonated with both design enthusiasts and conscious consumers, cementing its place as a premium eco-luxury choice. Our strong social media positioning helped ITTARA make its way to global sustainability programs and gain recognition in the US market.

DISCOVER

Services: Brand Identity Photoshoots Social Media Creative Consulting

PUPR : PREMIUM PET CARE BRAND

Where Petcare Meets Premium LifestyleRefresh

Most pet brands looked the same – either loud and cartoonish or cold and clinical. Pupr came to us with a clear challenge: “Can you build a brand that feels like home, but looks like high fashion?” We started with brand strategy, anchoring it in the insight that modern pet parents see their pets as family and their homes as an extension of their style.

That vision shaped everything we did: from brand positioning to identity development. We built a brand identity that balanced warmth with sophistication: a muted, earthy color palette, clean and confident typography, and a tone of voice that felt like a stylish best friend-charming, cheeky, and full of heart. Every detail was considered, from logo rules to playful design accents across packaging, unboxing, and social media.

The result was more than branding, it was storytelling. Pupr launched as a premium lifestyle brand that celebrates the bond between pets and their people, proving that petcare can be stylish, emotional, and unforgettable.

Services: Brand Identity Photoshoots Creative Consulting

MiniMorph : Premium 3D Memory Art

It’s You, but Collectible: Shaping The Future Of Personalised Gifting

MiniMorph came to us with a bold ambition: to transform personal memories into modern collectibles through hyper-realistic 3D miniatures. The challenge was clear – how do you build a brand that feels both emotionally intimate and culturally iconic? We began with brand strategy, anchoring the positioning in the idea of “holding a moment”, elevating gifting and commemoration into an experiential art form. This foundation shaped everything: from tone of voice that felt personal yet witty, to a brand identity system that combined tactile warmth with futuristic innovation.

From there, we crafted a visual world rooted in soft, expressive palettes, thoughtful typography, and editorial-style storytelling across packaging, digital touchpoints, and social media. The outcome was a brand that didn’t just launch a product, but created a new category in premium gifting. MiniMorph emerged as an instantly recognizable brand, celebrated for its luxury experience, scroll-stopping social presence, and its ability to turn everyday moments into timeless keepsakes.

Today, MiniMorph stands as India’s first premium 3D memory brand, making people feel truly seen, remembered, and celebrated.

Services: Brand Identity Customer Experience Creative Consulting

CARTER'S QUICKEATS : FAST FOOD, REINVENTED

Bombay's Boldest Comfort Food Fix

Carter’s QuickEats came to us for a full rebranding project. While it was loved among a loyal segment, the brand was often confused with a similarly named competitor and lacked a unique identity that could scale. The brief was clear: build a solid, distinctive brand world that captured the spirit of Bombay street culture while appealing to a broader, younger market. We anchored the brand strategy in the idea of “fast food with feeling” and rebuilt everything from scratch – logos, packaging, menus, in-store experiences, and a bold tone of voice that spoke with empathy, humour, and cultural relevance.

The outcome was a memorable and emotionally-charged identity that gave CQ its own lane in the fast-food space. From playful packaging lines and retro-meets-modern interior & menu design, the rebrand turned CQ into more than a fried chicken joint, it became a Bombay mood.

Today, it’s positioned as a fast-food experience built not just for cravings, but for moments, moods, and memories.

Services: Brand Identity Customer Experience Creative Consulting

BAYA RESORTS : SUSTAINABLE BOUTIQUE RESORT

Eco-Conscious Getaway In The Heart Of Nature

Baya Resorts, a hidden gem in Karjat, came to us as a boutique property with a compelling sustainability story and unique architecture but without the luxury positioning or broader awareness it deserved. Its earlier branding lacked distinction, often perceived as a “homestay” rather than a premium escape, making it difficult to command the value it offered. We guided the property through a complete rebranding, starting with a name that was both memorable and meaningful: “Baya,” inspired by the bird whose intricate nest symbolized both harmony with nature and thoughtful design. From there, we developed a refined visual identity and brand strategy that celebrated Baya’s architectural uniqueness and eco-conscious ethos.

The transformation extended across social media, where we built a story-driven digital presence and cohesive identity system highlighting the property’s integration with nature: trees preserved within its grounds, tranquil architecture, and the iconic baya nest at the core of its narrative.

This repositioning not only elevated the brand but also drove tangible results, with the revamp delivering a 70% uplift in sales.

Services: Brand Identity Customer Experience Photoshoots Social Media

KANJIMULL JEWELLERS : HERITAGE LUXURY JEWELLERS

Amplifying a Century-Old Legacy for Today’s Luxury Consumer

Kanjimull, one of India’s oldest fine jewellery houses specialising in exquisite precious & coloured stone fine jewellery. They came to us with a powerful heritage but a non-existent digital presence. The challenge was to honour its century-old legacy while building a modern brand identity that could resonate with new-age luxury buyers. We built comprehensive branding systems that carried through every touchpoint, from digital to print, and designed content that celebrated craftsmanship and heritage. To further elevate the brand, we directed luxury photoshoots that highlighted their pieces with a global aesthetic, positioning Kanjimull confidently against leading international jewellers.

The transformation was both visual and commercial. A regal yet modern visual identity, combined with a storytelling-led social media presence, amplified the brand’s legacy while making it relevant to younger, aspirational audiences.

This repositioning translated into tangible impact: a marked increase in enquiries and appointments, wider brand recognition, and a clear uplift in sales, cementing Kanjimull’s stature as a true leader in heritage luxury jewellery.

Services: Brand Identity Photoshoots Paid Media Social Media

GUJRANWALA JEWELLERS : MODERN LUXURY JEWELLERY

Building A Luxury Brand With Full-Scale Marketing Impact

Gujranwala Jewellers came to us with strong craftsmanship and ambition but lacked a polished identity and a consistent marketing system to match the scale of their vision. We stepped in as their end-to-end marketing partner – developing a premium visual identity, curating content that spotlighted their artistry, and driving influencer marketing campaigns that connected the brand with a younger, aspirational audience. Alongside this, we amplified visibility through PR coverage, managed sourcing partnerships, and built a cohesive presence across every channel.

The outcome was a 360° transformation that positioned Gujranwala as a leading name in modern luxury jewellery. In just 1 year of launching their social media presence, through a consistent brand voice, strong digital amplification, and cultural relevance created through influencers and PR, Gujranwala saw measurable growth: more visibility, higher engagement, and an uplift in client enquiries and sales.

Today, they stand out as a polished, aspirational brand with an end-to-end marketing engine powering their growth.

DISCOVER

Services: Brand Identity Photoshoots Paid Media Social Media

HANNAN : PREMIUM JEWELLERY & CHARMS

From Brand Refresh To A Festive Spotlight

Hannan, a homegrown jewellery and charms brand, came to us with the challenge of repositioning itself as a premium, luxury destination for charms. The immediate task was to create a high-impact Christmas campaign that would not only elevate the brand’s identity but also resonate with a modern, style-conscious audience. We led a complete brand refresh, refining the look and feel to match a premium aesthetic, and launched with a festive campaign that blended playful storytelling with luxury cues. From visually stunning ASMR content highlighting gemstone details to textured photoshoots with foamy backgrounds and festive nails, every creative was designed to stop the scroll.

The result was a transformed digital presence that positioned Hannan as a go-to luxury charms brand. The Christmas campaign boosted engagement with interactive content, showcased the brand’s versatility by mixing bridal and festive themes, and delivered a distinctive identity that stood out in a crowded jewellery market.

With this refresh, Hannan secured stronger audience recall and festive traction, marking its transition from a growing homegrown label to a premium, style-forward brand.

Services: Brand Identity Photoshoots Social Media Creative Consulting

MERAKI BY KRITIKA : EXPRESSION IN EVERY THREAD

Bringing India’s First Size-Inclusive Label To Life

Meraki by Kritika came to us not just as an idea, but as a dream in progress – to create India’s first truly size-inclusive, expressive fashion label. The challenge was to take this vision and shape it into a cohesive, premium brand world that could stand out in the crowded lifestyle space. We started by defining the brand strategy and positioning, ensuring that inclusivity wasn’t just a tagline but the heart of the brand. From there, we built the visual identity system: logos, typography, colour palettes, and a strong brand narrative that reflected both bold expression and everyday wearability.

We acted as Meraki’s end-to-end brand partner, guiding everything from photoshoot direction and campaign styling to packaging design, web communication, and social media storytelling.

The result was a comprehensive brand toolkit that gave Meraki not just a polished launch, but a clear roadmap for growth. Today, Meraki has positioned itself as a distinct, premium-yet-playful fashion label, one that celebrates individuality, makes inclusivity aspirational, and sets the stage for a new chapter in Indian fashion.

Services: Brand Identity Creative Consulting